Our Vision

ADVOCATE

Advocate with a Unified Voice

Western Retail Lumber Association works for you and your industry. Our advocacy work began after we established the Building Materials Council of Canada (BMCC). We talk regularly to industry and government as well as universities and colleges, and we ensure our members’ views are fairly represented.

As part of the BMCC Working Board, we are working to:

• Advocate with a unified voice at regional and grassroots levels
• Build career awareness to attract talent, including at universities and colleges
• Create programs for human resources and recruitment initiatives

CONNECT

Connecting Retailers, Suppliers & Customers

It’s not who you know; it’s who knows you. Western Retail Lumber Association knows the importance of connecting retailers, suppliers and customers together throughout the year. We provide our members with the opportunity to connect through:

• Localized networking events across Western Canada
• Golf tournaments held in support of WRLA programs
• WRLA Annual Building & Hardware Showcase
• Industry publications – Yardstick, WRLA News and educational materials
• Career opportunities by connecting students to WRLA members to show what our industry has to offer

EDUCATE

Educational Resources, Courses & Certifications

Education is fundamental to maintaining our high industry standards. Western Retail Lumber Association has built partnerships with educational institutions to attract talent to establish certification programs specifically for the lumber and building materials industry.

Industry-specific certification is a way for new hires to differentiate themselves and demonstrate their expertise. Both newcomers and seasoned professionals looking for careers and promotions in the industry can find benefit in an educational experience.