NexGEN just got an upgrade... Say hello to NexGEN 2.0!


Connecting the generations of Building Supply Professionals and creating an exchange of opinions and ideas to better the future of our Industry.

NexGEN 2.0 at the 2020 WRLA Buying Show

Recently the WRLA has partnered with SAIT (Southern Alberta Institute of Technology) to directly connect its students to the LBM Industry in an effort to create pathways to employment, while providing WRLA Members with a potential quality recruiting grounds. The LBM industry is a stable industry full of opportunity and wonderful people, and the WRLA wants to ensure it is doing its part to promote the industry and career opportunities within it to the next generation.

WRLA NexGEN is bringing a group of keen 3rd and 4th-year Supply Chain and Marketing students to walk the show floor and interact with exhibiting companies! If you're interested in having these students visit your booth to learn about your company and employment opportunities, please contact Erin Lubinski, Member Services Manager at
This is a great recruitment opportunity for WRLA Members!

2020 WRLA Buying Show – NexGEN Student Tour
Friday, January 24, 2020
1:30 PM – 3:30 PM
(BMO Centre)

This unique opportunity is only available to exhibiting WRLA Members! Act quickly, as participation spots are limited!

NexGen in Edmonton

In April,  the WRLA arranged a student tour to three member facilities. Eighteen second-year Business students from NorQuest College visited Durabuilt Windows & Doors, Can-Cell Industries, and Trail Building Supplies. At Durabuilt, the focus of the tour was on lean manufacturing in the design gallery and manufacturing plant. At Can-Cell, the students toured the distribution facility and learned about what it means to keep products competitively priced while still providing exceptional service. Finally, the students went to Trail Building where they learned how high-tech, high performance, and incredible service make a business successful.

WRLA’s newest team member, Erin Lubinski, Member Services and Solutions Manager, joined the students on tour. Thank you to our members for taking the time and showing students your facilities, your work, and the incredible opportunities that exist within the LBM industry. We want to highlight the diversity of careers that are available in this industry. Thank you Durabuilt, Can-Cell, and Trail Building, and thank you to NorQuest College for partnering with us!


Do you require more information on the NexGEN program, or know someone who might be interested?

If so, please contact:

WRLA President
Liz Kovach
Phone: 800-661-0253 Ext. 1 
Direct Line: 204-953-1691

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