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2022 WRLA Showcase

WRLA Building & Hardware Showcase

45 Days until Showcase Doors Open

RBC CONVENTION CENTRE  January 19 - 21, 2022, Winnipeg, MB

WRLA BUILDING & HARDWARE SHOWCASE: Where Industry Meets Opportunity

The WRLA Building & Hardware Showcase is the largest gathering of the lumber and building materials industry in Canada!

The Building & Hardware Showcase is an LBM pro’s starting line for a successful year -- an annual opportunity to come together with professionals across all industry spectrums to meet exciting new partners, strengthen current relationships and talk strategy with top leaders for a better business and a better bottom line.

So much value in one event! Nowhere else can you find this level and depth of education in one place and open to everyone with your delegate registration.

Join us before the show floor opens on January 19 for our Pre-Showcase Power sessions:

  • Building Science & Energy Efficiency Day: A full-day seminar that will transform the way we think about building science principles that is critical to the development of high-performance homes that are energy efficient, healthy, durable and cost effective as we move to net-zero. (8:30 am – 4:30 pm)
  • HR Bootcamp: The Basics of HR For Supervisors and Managers: HR Bootcamp will prepare supervisors and managers to handle the challenging task of leading people more effectively and efficiently. This workshop will touch on several topics including recruitment, onboarding, respectful workplace, employee engagement, performance management and progressive discipline. (Noon – 2:00 pm)
  • Proactive Selling: A Human Relations Approach: "If you want to be a good conversationalist, be a good listener. To be interesting, be interested."- Dale Carnegie. The most important thing you can do in any customer interaction is ask questions and then listen. Conversations build relationships, and relationships build businesses. This workshop explores the Four Interest Areas and the questions to ask to uncover them. (2:15 pm – 4:15 pm)

But wait! There’s more! WRLA Education Sessions during the show allow you and your team to learn more about emerging trends or specific industry topics while increasing skillset or providing tools to boost your business. WRLA sessions include:

  • Panel Discussion: The Great Canadian Labour Crunch: How to adapt to the labour shortage situation     
  • Electric Vehicle 101 and Fleet Considerations
  • Social Media 101
  • The Value Proposition for High Performance Windows and Doors and much more!

Click here to view the educational opportunities free with delegate registration that you can’t afford to miss! Note: Space is limited for the Pre-Show Power Sessions, please sign up to reserve your seat. (Links in the file and through the Member Portal.)

Invest in Success! Manual Estimating Levels 1 & 2 and Principles of Yard and Warehouse Operations return as our Master Class Training Workshops. A separate registration fee is required. Visit our Showcase information portal for details and skills development grant opportunities by region to offset most if not all of Master Class registration fees.

Join us for two high-impact days to experience new product launches, the latest tech, trends and the hottest topics— it’s also your best opportunity to learn what’s needed to thrive in 2022, and beyond.

Not yet registered for the 2022 Building & Hardware Showcase? Join us!

For more information or general inquiries, please contact Myriah Martin for assistance.


Portal requires the member password. To request the password, please email us.


Whether you are promoting a new product or service, building brand recognition or looking to develop business in the region, the WRLA Building & Hardware Showcase puts you in front of the right target audience.

Reconnect with your highest value prospects, make new connections and position yourself and your company as the premier expert in your field.

The industry needs your product or service.

We are the industry's association.

Join us.


Carolynne Jansen

Director, Membership & Business Development

Email: e2eae091h9gr5YWCTcqHr.tdIgLodF|

Phone: 204-953-1968

Cell: 204-297-2167

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