Webinars
Sponsorship - Webinars
Upcoming Webinars
December 1 - Inventory Optimization
Presented by Rick Reid, Supply Chain Canada
12:30 pm - 1:30 pm CST
Too much or too little? Find out more about inventory optimization and best practices to ensure you have the right balance for your business.
Webinar will cover:
- What is inventory optimization and goals of inventory management
- Benefits, advantages and objectives of inventory optimization
- Best Practices
- Demand and Lead Time Forecasting
- Supplier Selection
- KPI’s
- Customer Service Implications
December 8 - Showcase App Tour for Retailers
12:30 pm - 1:00pm CST
The WRLA Showcase is going to be an incredible show with over 80 exhibitors. Via our show book and app, members can get many of the same benefits as an in-person event but stay safe.
Retailers: Attend a free webinar for a tour of the app to learn how you can:
- Make new connections with in-app chat feature
- Save money with exclusive show specials and warehouse sales
- Increase your know-how with product knowledge sessions and education seminars
- Get product specs on new and favourite products
NOTE: Exhibitors will have a seperate webinar tour in January 2021.
Past Webinars
View the WRLA past webinar archives by clicking more.
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Presented by Charmaine Jennings, Strategic Charm Boutique The holidays are around the corner and you know what that means – the retail industry is entering its busiest time of the year! Because people are spending more time than usual shopping online and preparing for the holidays, it’s important for your online presence to be booming! Consistent and engaging content, strong visuals, and holiday campaigns with clear intrigue and objectives is what’s going to help your brand stand out, attract ideal customers and increase sales. Not sure how to plan and execute a holiday campaign? This webinar is for you! Presented by Kelly Thibodeau, Squarely Social Blogging is a cornerstone of your content marketing strategy. It’s the one place where you can create long-form content you own and it’s key for driving traffic to your website. The art of blogging is more than just writing great content -- it’s about getting into the mindset of your customer and understanding the words they’re searching for -- it’s not search engine optimization, it's about being found. Presented by Cassandra Ratcliffe and Kray Mitchell, Shopify Level up from our October 13th session. In this workshop, we’ll cover e-commerce design principles including trust, visual appeal, mobile experience, and navigation. We’ll talk about developing your brand identity, and then I’ll walk you through designing your Shopify store’s homepage, product pages, and checkout. After the presentation we’ll have a short Q&A. Presented by Charmaine Jennings, Strategic Charm When it comes to social media, consistently executing a strategy in line with your brand and company goals is important. Consistency makes your company and content easier to remember and helps you stand out as a professional in your industry. During this webinar you're going to learn how to create social media guidelines tailored to your business. This guide will include information about key social media platforms and your objective for each, rules and regulations about use of brand fonts and logos, the language of your company and more. This guide will be useful to any individual or team responsible for managing your company's social media, and can be passed along to your next communications or social media manager as your company continues to shift. Presented by Kray Mitchell, Shopify During this time of social distancing and store closures, it is crucial now more than ever to have an online presence to still engage with customers and continue to grow your business. In this webinar, Shopify will walk through a high level overview of Shopify, things to consider when bringing your business online, and a brief introduction to the marketing funnel. Learn more about the new 2021 Showcase with a Twist opportunity. Presented by Darrell Boyko, DominateSelling Hoping for sales is not a strategy and it can be frustrating when salespeople produce little to no results at the end of the week. A sales process gives your sales team a repeatable framework for engaging customers and growing your business. Presented by Rick Reid, Supply Chain Canada As we all learned during COVID-19, supply chain woes can make or break a business. Learn about the basics of supply chain management, including benefits, competitive advantage and ways to improve your supply chain. Webinar will cover: Presented by Kelly Thibodeau, Squarely Social Whether you’re a professional in a B2B or a B2C industry, LinkedIn is a platform worth paying attention to. According to LinkedIn, 4 out of 5 LinkedIn members drive business decisions where they work. It’s not just for job seekers anymore. This webinar will show you how to build a professional presence through your personal profile, create engaging content and grow your business relationships. Presented by WRLA 2020 has presented a variety of different challenges and realities that we continue to face, including a lumber shortage that has directly impacted many WRLA members and their partners. To better understand all areas and challenges that have created this perfect storm that led to the shortage, the WRLA is hosting a panel discussion via webinar. Our line-up of speakers will provide an overview and understanding in the various areas of the supply chain and factors that have brought us to where we are today. Some of the confirmed panelists include Michael Almond, general manager, North American sales for Canfor, Don Humphrey, national commodity wood manager for Sexton Group and Paul Quinn from RBC Capital Markets. *Please note: For a short period the slide deck dissapears during the talk due to internet disconnection on WRLA's end. Presented by Diane Taylor, Glow Leadership People! The most challenging moving target of running any successful business. In this session Diane will cover best practices that will help ease your people challenges and help you move towards aligning your people with your business objectives. We will also discuss some post COVID-19 challenges and how to effectively navigate a successful return to work or post essential worker burnout. Presented by Hammad Chaudhry, Director of Virtual Design & Construction, EllisDon New technology in construction is changing not only the way we work but the way we work together. The session will be focused on existing and new technologies that are shaping the future of the industry. Presented by: Ian Thornton-Trump, CD, Octopi Managed Services Inc. How do cyber criminals use public data breach information to target victims and break into organisations? This is a non-technical presentation suitable for anyone interested in immediately taking steps to protect themselves and their business from cyber-attacks at work, at home or while travelling. Presented by Liz Kovach, WRLA President and Lea Currie, WRLA Marketing & Communications Manager As Canadian businesses work to get back to a new normal and rebuild the Canadian economy, the WRLA continues to mobilize its mission and mandates to help support you, our members. To promote our member businesses to the public and provide tools to help generate business, WRLA is launching a “support your local LBM store” campaign to market member businesses and reinforce your importance to our communities. Presented by Nikki Thibodeau, Shopify During this time of social distancing and store closures, it is crucial now more than ever to have an online presence to still engage with customers and continue to grow your business. Presented by Adam Dooley, Dooley PR & Marketing The pandemic has put many industries in a chokehold. How can you restore your consumers’ confidence and maintain sales? Delivering value both online and in person will be key to success. We will look at branding strategies, as well as digital and bricks and mortar service strategies that can drive sales and build your brand. Presented by Jolene Watson, Clarity Coaching & Development Do you quickly engage others? Do you avoid online and in person networking opportunities; do you have introverted tendencies? Would you like to make the most of your networking budget to increase your contact spheres and revenue? This webinar will cover the topics of: Identifying Communication Styles; Refining your Elevator Pitch; Discussing Effective Online Meetings; Exploring Follow-up Etiquette Presented by: Diane Taylor, GLOW Leadership When asked about business challenges, our members indicate that engaging, retaining and planning for succession is on top of their list. In this session Diane will walk you through the key to success in building your winning team. She will show you how one of the most profitable and successful companies built their culture and how you can bring the same culture alive in your business. She will also touch on succession planning and how you can easily move forward to support and retain your best and brightest. Presented by: Adam Dooley and Stephanie Fung, Dooley PR & Communications Get the power of Google My Business and Google Reviews working for your business. Did you know that businesses that respond to Google Reviews are more profitable? Why? Because customers read Google Reviews before they buy. Find out how to get more positive reviews and how to manage bad ones. Don’t know a thing about your Google listing but want to find out? Let our team walk you through how to set up and manage your free Google listing. Presented by Adam Dooley, Dooley PR & Marketing with Lea Currie, WRLA Marketing and Communications Manager Adam Dooley, President of Dooley PR & Marketing, will join WRLA's Marketing and Communications Manager, Lea Currie to walk through how businesses should be communicating with staff and customers during the COVID-19 crisis. The session will feature an overview of best practices when it comes to crisis communications. It will also give you the opportunity to ask questions of our experts. It's hard to know what to do or say in a crisis. This session will help guide you in your next steps. When it comes to social media, content is king! Creating and sharing high-value content is what connects brands with their ideal clients and customers. Content marketing is about more than simply promoting products and services. It's about providing educational, entertaining, or inspiring key messages through strategic storytelling. In this webinar you're going to learn how to narrow down your target audience to create content tailored specifically to their interests, discover different ways to generate endless content, and gain tools for how to create and fill in a content calendar for advanced planning. Are you trying to navigate multiple generations in your workplace? WRLA is pleased to present Generations in the Workplace, a 45 minute webinar with HR Consultant Diane Taylor of Glow Leadership. In this informative webinar, you will gain a clearer understanding of each of the generations at work and how to motivate them. Diane will then share 4 keys to creating success that should no doubt help you in navigating generational diversity in your business. Instagram is one of the top 10 social media platforms in the world, and it's growing with more users and more business value every day. Unlike most social media apps, Instagram is one platform that encompasses many different ways to share content and interact with your ideal customers. In this webinar you're going to learn the differences between your feed, Instagram stories, Instagram live and IGTV, understand how to find the right hashtags to get more eyes on your content, gain insight on how best to utilize Instagram highlights, and more. While many different social networking platforms seem to be popping up every day, there is still a large audience on Facebook waiting to hear from you and your company. In this webinar you’re going to get a refresher on the basics and benefits of having a business page, learn how to utilize features like Facebook Live and stories strategically, gain knowledge about paid advertisement, and learn how to create value-based content that engages your audience.How to create a holiday marketing campaign
How to create content your people are searching for
LINK TO WEBINAR
Shopify - Designing a Store that Customers Love - Store Fundamentals
Social Media Company Guidelines
Level 1 - Getting Started Online - An Ecommerce Chat with Shopify (Repeat Performance)
Showcase with a Twist!
How to take control of your business and grow sales
Supply Chain 101
Top 10 tips for getting the most out of LinkedIn
BONUS WRLA Webinar - The Perfect Storm - Issues Impacting the Lumber and Forestry Industry
This Webinar Generously Sponsored by Taiga
HR Hot Topics! Recruit, Develop, Engage and Retain.
Construction Technology Trends
The Black Market for your Data
Support Local! An initiative to help WRLA members rebuild the economy.
Getting Started Online - An Ecommerce Chat with Shopify
In this webinar, Nikki Thibodeau of Shopify will walk through a high level overview of Shopify, things to consider when bringing your business online, and a brief introduction to the marketing funnel.
LINK TO WEBINAR
Restoring Your Customers' Confidence: Tools to Drive Sales
This webinar was generously sponsored by Westman Steel
Networking & Creating Connections While Social Distancing
Build Your Winning Team: Engagement & Succession Planning
Google YOUR Business
Communicating to your Staff and Customers in a COVID-19 Crisis
Social Media Content Calendar Presented by: Charmaine Jennings, Strategic Charm
Millennials, Boomers X’s and Y’s! Generations in the Workplace with Diane Taylor of Glow Leadership
The Instagram Lowdown with Charmaine Jennings of Strategic Charm
The Facebook Refresh for Business with Charmaine Jennings of Strategic Charm
© 2016-2020 Western Retail Lumber Association. All trademarks, service marks, logos, graphics, product names and company names are the property of their respective owners.
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