Webinars
Upcoming Webinars
August 18, 2020 - HR Hot Topics! Recruit, Develop, Engage and Retain.
12:30 pm - 1:30 pm CST
Presented by Diane Taylor, Glow Leadership
People! The most challenging moving target of running any successful business. In this session Diane will cover best practices that will help ease your people challenges and help you move towards aligning your people with your business objectives. We will also discuss some post COVID-19 challenges and how to effectively navigate a successful return to work or post essential worker burnout.
September 15 - Top 10 tips for getting the most out of LinkedIn
Presented by Kelly Thibodeau, Squarely Social
12:30 pm - 1:30 pm CST
Whether you’re a professional in a B2B or a B2C industry, LinkedIn is a platform worth paying attention to. According to LinkedIn, 4 out of 5 LinkedIn members drive business decisions where they work. It’s not just for job seekers anymore. This webinar will show you how to build a professional presence through your personal profile, create engaging content and grow your business relationships.
October 20 - Social Media Company Guidelines
Presented by Charmaine Jennings, Strategic Charm
12:30 pm - 1:30 pm CST
When it comes to social media, consistently executing a strategy inline with your brand and company goals is important. Consistency makes your company and content easier to remember and helps you stand out as a professional in your industry. During this webinar you're going to learn how to create social media guidelines tailored to your business. This guide will include information about key social media platforms and your objective for each, rules and regulations about use of brand fonts and logos, the language of your company and more. This guide will be useful to any individual or team responsible for managing your company's social media, and can be passed along to your next communications or social media manager as your company continues to shift.
November 3 - How to create content your people are searching for
Presented by Kelly Thibodeau, Squarely Social
12:30 pm - 1:30 pm CST
Blogging is a cornerstone of your content marketing strategy. It’s the one place where you can create long-form content you own and it’s key for driving traffic to your website. The art of blogging is more than just writing great content -- it’s about getting into the mindset of your customer and understanding the words they’re searching for -- it’s not search engine optimization, it's about being found.
November 17 - Social Media Planning for Trade Shows
Presented by Charmaine Jennings, Strategic Charm Boutique
12:30 pm - 1:30 pm CST
It's no secret successful trade shows can drive a lot of traffic to your business. But did you forget about your online traffic? While it's great to make in-person connections and pass out business cards, in the age of social media, potential customers and retailers often go to Facebook or Instagram to learn more about you; sometimes before going to your website. If your social media channels are stale and don't have fresh or engaging content, your trade show connection may lose interest. During this webinar I'll walk you through how to prepare your social media channels prior to your trade show, how to utilize features like lives and Instagram stories during the trade show, and how to keep engagement going after the trade show has ended.
Past Webinars
View the WRLA past webinar archives by clicking more.
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