Shopify - Designing a Store that Customers Love - Store Fundamentals
Presented by Cassandra Ratcliffe and Kray Mitchell, Shopify
Level up from our October 13th session. In this workshop, we’ll cover e-commerce design principles including trust, visual appeal, mobile experience, and navigation. We’ll talk about developing your brand identity, and then I’ll walk you through designing your Shopify store’s homepage, product pages, and checkout. After the presentation we’ll have a short Q&A.
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Social Media Company Guidelines
Presented by Charmaine Jennings, Strategic Charm
When it comes to social media, consistently executing a strategy in line with your brand and company goals is important. Consistency makes your company and content easier to remember and helps you stand out as a professional in your industry. During this webinar you're going to learn how to create social media guidelines tailored to your business. This guide will include information about key social media platforms and your objective for each, rules and regulations about use of brand fonts and logos, the language of your company and more. This guide will be useful to any individual or team responsible for managing your company's social media, and can be passed along to your next communications or social media manager as your company continues to shift.
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Level 1 - Getting Started Online - An Ecommerce Chat with Shopify (Repeat Performance)
Presented by Kray Mitchell, Shopify
During this time of social distancing and store closures, it is crucial now more than ever to have an online presence to still engage with customers and continue to grow your business.
In this webinar, Shopify will walk through a high level overview of Shopify, things to consider when bringing your business online, and a brief introduction to the marketing funnel.
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Showcase with a Twist!
Learn more about the new 2021 Showcase with a Twist opportunity.
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How to take control of your business and grow sales
Presented by Darrell Boyko, DominateSelling
Hoping for sales is not a strategy and it can be frustrating when salespeople produce little to no results at the end of the week. A sales process gives your sales team a repeatable framework for engaging customers and growing your business.
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Supply Chain 101
Presented by Rick Reid, Supply Chain Canada
As we all learned during COVID-19, supply chain woes can make or break a business. Learn about the basics of supply chain management, including benefits, competitive advantage and ways to improve your supply chain. Webinar will cover:
- What is a supply chain?
- Supply Chain Management in your Organization
- Key Elements of Supply Chain Management
- What is supply chain management?
- Characteristics of world-class supply chains
- How do I improve my supply chain?
Top 10 tips for getting the most out of LinkedIn
Presented by Kelly Thibodeau, Squarely Social
Whether you’re a professional in a B2B or a B2C industry, LinkedIn is a platform worth paying attention to. According to LinkedIn, 4 out of 5 LinkedIn members drive business decisions where they work. It’s not just for job seekers anymore. This webinar will show you how to build a professional presence through your personal profile, create engaging content and grow your business relationships.
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BONUS WRLA Webinar - The Perfect Storm - Issues Impacting the Lumber and Forestry Industry
Presented by WRLA
2020 has presented a variety of different challenges and realities that we continue to face, including a lumber shortage that has directly impacted many WRLA members and their partners. To better understand all areas and challenges that have created this perfect storm that led to the shortage, the WRLA is hosting a panel discussion via webinar. Our line-up of speakers will provide an overview and understanding in the various areas of the supply chain and factors that have brought us to where we are today.
Some of the confirmed panelists include Michael Almond, general manager, North American sales for Canfor, Don Humphrey, national commodity wood manager for Sexton Group and Paul Quinn from RBC Capital Markets.
*Please note: For a short period the slide deck dissapears during the talk due to internet disconnection on WRLA's end.
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HR Hot Topics! Recruit, Develop, Engage and Retain.
Presented by Diane Taylor, Glow Leadership
People! The most challenging moving target of running any successful business. In this session Diane will cover best practices that will help ease your people challenges and help you move towards aligning your people with your business objectives. We will also discuss some post COVID-19 challenges and how to effectively navigate a successful return to work or post essential worker burnout.
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Construction Technology Trends
Presented by Hammad Chaudhry, Director of Virtual Design & Construction, EllisDon
New technology in construction is changing not only the way we work but the way we work together. The session will be focused on existing and new technologies that are shaping the future of the industry.
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The Black Market for your Data
Presented by: Ian Thornton-Trump, CD, Octopi Managed Services Inc.
How do cyber criminals use public data breach information to target victims and break into organisations?
This is a non-technical presentation suitable for anyone interested in immediately taking steps to protect themselves and their business from cyber-attacks at work, at home or while travelling.
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Support Local! An initiative to help WRLA members rebuild the economy.
Presented by Liz Kovach, WRLA President and Lea Currie, WRLA Marketing & Communications Manager
As Canadian businesses work to get back to a new normal and rebuild the Canadian economy, the WRLA continues to mobilize its mission and mandates to help support you, our members.
To promote our member businesses to the public and provide tools to help generate business, WRLA is launching a “support your local LBM store” campaign to market member businesses and reinforce your importance to our communities.
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Getting Started Online - An Ecommerce Chat with Shopify
Presented by Nikki Thibodeau, Shopify
During this time of social distancing and store closures, it is crucial now more than ever to have an online presence to still engage with customers and continue to grow your business.
In this webinar, Nikki Thibodeau of Shopify will walk through a high level overview of Shopify, things to consider when bringing your business online, and a brief introduction to the marketing funnel.
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Restoring Your Customers' Confidence: Tools to Drive Sales
Presented by Adam Dooley, Dooley PR & Marketing
The pandemic has put many industries in a chokehold. How can you restore your consumers’ confidence and maintain sales? Delivering value both online and in person will be key to success. We will look at branding strategies, as well as digital and bricks and mortar service strategies that can drive sales and build your brand.
Networking & Creating Connections While Social Distancing
Presented by Jolene Watson, Clarity Coaching & Development
Do you quickly engage others? Do you avoid online and in person networking opportunities; do you have introverted tendencies? Would you like to make the most of your networking budget to increase your contact spheres and revenue? This webinar will cover the topics of: Identifying Communication Styles; Refining your Elevator Pitch; Discussing Effective Online Meetings; Exploring Follow-up Etiquette
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Build Your Winning Team: Engagement & Succession Planning
Presented by: Diane Taylor, GLOW Leadership
When asked about business challenges, our members indicate that engaging, retaining and planning for succession is on top of their list. In this session Diane will walk you through the key to success in building your winning team. She will show you how one of the most profitable and successful companies built their culture and how you can bring the same culture alive in your business. She will also touch on succession planning and how you can easily move forward to support and retain your best and brightest.
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Google YOUR Business
Presented by: Adam Dooley and Stephanie Fung, Dooley PR & Communications
Get the power of Google My Business and Google Reviews working for your business. Did you know that businesses that respond to Google Reviews are more profitable? Why? Because customers read Google Reviews before they buy. Find out how to get more positive reviews and how to manage bad ones. Don’t know a thing about your Google listing but want to find out? Let our team walk you through how to set up and manage your free Google listing.
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Communicating to your Staff and Customers in a COVID-19 Crisis
Presented by Adam Dooley, Dooley PR & Marketing with Lea Currie, WRLA Marketing and Communications Manager
Adam Dooley, President of Dooley PR & Marketing, will join WRLA's Marketing and Communications Manager, Lea Currie to walk through how businesses should be communicating with staff and customers during the COVID-19 crisis.
The session will feature an overview of best practices when it comes to crisis communications. It will also give you the opportunity to ask questions of our experts. It's hard to know what to do or say in a crisis. This session will help guide you in your next steps.
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Social Media Content Calendar Presented by: Charmaine Jennings, Strategic Charm
When it comes to social media, content is king! Creating and sharing high-value content is what connects brands with their ideal clients and customers. Content marketing is about more than simply promoting products and services. It's about providing educational, entertaining, or inspiring key messages through strategic storytelling. In this webinar you're going to learn how to narrow down your target audience to create content tailored specifically to their interests, discover different ways to generate endless content, and gain tools for how to create and fill in a content calendar for advanced planning.
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Millennials, Boomers X’s and Y’s! Generations in the Workplace with Diane Taylor of Glow Leadership
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Are you trying to navigate multiple generations in your workplace? WRLA is pleased to present Generations in the Workplace, a 45 minute webinar with HR Consultant Diane Taylor of Glow Leadership. In this informative webinar, you will gain a clearer understanding of each of the generations at work and how to motivate them. Diane will then share 4 keys to creating success that should no doubt help you in navigating generational diversity in your business.
The Instagram Lowdown with Charmaine Jennings of Strategic Charm
Instagram is one of the top 10 social media platforms in the world, and it's growing with more users and more business value every day. Unlike most social media apps, Instagram is one platform that encompasses many different ways to share content and interact with your ideal customers. In this webinar you're going to learn the differences between your feed, Instagram stories, Instagram live and IGTV, understand how to find the right hashtags to get more eyes on your content, gain insight on how best to utilize Instagram highlights, and more.
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The Facebook Refresh for Business with Charmaine Jennings of Strategic Charm
While many different social networking platforms seem to be popping up every day, there is still a large audience on Facebook waiting to hear from you and your company. In this webinar you’re going to get a refresher on the basics and benefits of having a business page, learn how to utilize features like Facebook Live and stories strategically, gain knowledge about paid advertisement, and learn how to create value-based content that engages your audience.
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