Webinars
Sponsorship - Webinars
Upcoming Webinars
At this time we have no upcoming webinars. Stay tuned for the 2022 schedule!
Past Webinars
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12:30 - 1:30pm CST Presenter, Charmaine Jennings, Strategic Charm Boutique It's no secret successful trade shows can drive a lot of traffic to your business. But did you forget about your online traffic? While it's great to make in-person connections and pass out business cards, in the age of social media, potential customers and retailers often go to Facebook or Instagram to learn more about you; sometimes before going to your website. If your social media channels are stale and don't have fresh or engaging content, your trade show connection may lose interest. During this webinar I'll walk you through how to prepare your social media channels prior to your trade show, how to utilize features like lives and Instagram stories during the trade show, and how to keep engagement going after the trade show has ended. 12:30pm - 1:30pm CST Presenter, Stephen Borer, Founding Partner, DMC Recruitment Group In this session Stephen breaks down what an employer brand is and how to use yours to attract the right talent. This session is aimed at local and regional building supply dealers, building material manufacturers and distributors. This webinar is sponsored by 12:30 - 1:30 CST Presented by Melenie Olfert, Instructor, Cultural Studies and Business Communication, University of Winnipeg How is Productivity and Inclusive leadership connected? Diverse and Inclusive teams start with a 17% higher productivity. They are 29% more collaborative and are reported to make high quality decisions. Why? Join us for a presentation on diversity & inclusion at work and in the industry as a whole. You will: This webinar is presented by PIB – Group Health and Dental Benefits Presented by: Marc Saulnier, Homewood Health When stressors overwhelm us, effective techniques can help bring us back to equilibrium. This session will explore aspects of the stress response, focusing on practical tips and tools to bring us optimal stress levels, thereby helping us to maximize our energy and performance. Sponsored by Presented by Chris Ballard, CEO, Passive House Canada and Ed May, Partner, BuildingType LLC Buildings shape the lives, health and wellbeing of individuals and communities. Unfortunately, many of the buildings across Western Canada often have a multitude of problems: from drafty building envelopes to mold and moisture problems and inefficient HVAC systems. While the 'Passive House' standard was first adopted as a tool to improve the quality of new-construction, in the decades since its inception the standard has grown to include some powerful new tools, guidelines and certifications which can help professionals in the construction sector retrofit building to be more comfortable, healthier and use less energy. This 1 hour session will introduce the Passive House Retrofit Standard (EnerPHit) and highlight some examples of successful Passive House retrofits from around the world. Do not miss this opportunity to learn more about this how you can sustainably retrofit. Sponsored by Presenter: Leigh Bursey, Executive Director, Tiny Home Alliance of Canada Join us to learn how tiny homes are the wave of the future, a growing industry, and a way to remedy housing affordability. Presented by Brian Winters, CIO, ECI This webinar is sponsored by Presented by Sonja Winklemann, Director, Net Zero Energy Housing, Canadian Home Builders' Association The Canadian Home Builders’ Association (CHBA) established a Net Zero Energy Housing Council in 2014 to guide its efforts in high-performance housing. The Council supports innovation in the residential construction industry with the goal of creating a market advantage for CHBA builder and renovator members voluntarily pursuing Net Zero Energy performance. Join us for this webinar to learn more about the Net Zero Council’s efforts including its Net Zero Home Labelling Program. This webinar is sponsored by: Presented by Andre Lema, Western Archrib Mass timber is advancing its way into non-traditional applications with new technologies that change how things are made. Andre will illustrate with recently built projects what has been created with Glulam/Mass Timber. Discussion around why mass timber is becoming popular and how lumber retailers can benefit from this market shift. Sponsored by Presented by Darrell Boyko, Boyko Innovations, DominateSelling The way we reach, interact and connect with our customers has changed. We must adopt a High Tech and High Touch selling and service approach. How do we meet our clients at their point of need? How do we move opportunities forward to grow revenue in a virtual world? If we don’t adapt now, then we risk losing customers that don’t return to the “normal” way of doing business and miss the opportunity to reimagine our business in a post pandemic world. You are going to leave this webinar with confidence, tools and ideas on how you can reach, interact and connect with your prospects and customers in a virtual world. Presenter: Amber McGuckin, WRLA marketing and communications manager Lights, camera, action! The news is a fast-paced industry and they’re interested in our industry more than ever. WRLA’s new Marketing and Communications Manager Amber McGuckin has spent the bulk of her career so far in newsrooms in the Prairies working for companies such as Global News, CTV News, Postmedia and more. Join us in a discussion about what you should know before agreeing to an interview with a reporter and how you can get some free advertising dollars from news media. This webinar is sponsored by: Presented by Jolene Watson, Clarity Coaching & Development Stress - we all had before the pandemic but there is no doubt that 2020 was one of the most stressful years for many, and as we enter 2021, that is not letting up. Our industry continues to be under significant pressure; from how to keep business going and ensuring staff and clients are safe, learning news methods to deliver goods and services to just managing the sheer amount of information we receive daily.
Please contact WRLA for session handout. Presented by Charmaine Jennings, Strategic Charm Does your business plan have a section on marketing? If that section doesn't include your social media marketing strategy, this webinar is for you! It's easy to look at social media as something to take day by day, but strategic planning is what helps you become more effective and efficient with your efforts, and increases the likelihood of achieving a hearty ROI. During this webinar you're going to discover tips for building your social media strategy and how to incorporate it into your business plan, how to set realistic goals and the key metrics you need to track your success, where to spend your social media marketing dollars, and more! Presented by Passive House Canada Sponsored by An intro to the Passive House standard. In this conversation, we will chat with Passive House Canada’s CEO, Chris Ballard and Mark Bernhardt, President of Bernhardt Contracting Ltd about everything you need to know about Passive House design and construction. What is a Passive House, and why would someone want to live, work or play in one? How does it work? And how is a Passive house built, and why do you need to know about Passive House construction? Presented by Kelly Thibodeau, Squarely Social Most professionals today have a LinkedIn personal profile and know that it’s an important part of maintaining their personal and professional brand. LinkedIn isn’t just another social media platform for wasting time; it’s the network that can turn strangers into customers, but like any other tool in your toolkit, it comes down to knowing how to use it. Presented by Tom Deans Sponsored by Prepare to unlearn everything you though you knew about transitioning a family business from Dr. Tom Deans author of Every Family’s Business - listed by The New York Times as one of the top ten books business owners should read. Unlike any other webinar you’ve attended, this fast-paced interactive session will help you understand: Presented by Rick Reid, Supply Chain Canada Too much or too little? Find out more about inventory optimization and best practices to ensure you have the right balance for your business. Webinar Covers: Presented by Charmaine Jennings, Strategic Charm Boutique The holidays are around the corner and you know what that means – the retail industry is entering its busiest time of the year! Because people are spending more time than usual shopping online and preparing for the holidays, it’s important for your online presence to be booming! Consistent and engaging content, strong visuals, and holiday campaigns with clear intrigue and objectives is what’s going to help your brand stand out, attract ideal customers and increase sales. Not sure how to plan and execute a holiday campaign? This webinar is for you! Presented by Kelly Thibodeau, Squarely Social Blogging is a cornerstone of your content marketing strategy. It’s the one place where you can create long-form content you own and it’s key for driving traffic to your website. The art of blogging is more than just writing great content -- it’s about getting into the mindset of your customer and understanding the words they’re searching for -- it’s not search engine optimization, it's about being found. Presented by Cassandra Ratcliffe and Kray Mitchell, Shopify Level up from our October 13th session. In this workshop, we’ll cover e-commerce design principles including trust, visual appeal, mobile experience, and navigation. We’ll talk about developing your brand identity, and then I’ll walk you through designing your Shopify store’s homepage, product pages, and checkout. After the presentation we’ll have a short Q&A. Presented by Charmaine Jennings, Strategic Charm When it comes to social media, consistently executing a strategy in line with your brand and company goals is important. Consistency makes your company and content easier to remember and helps you stand out as a professional in your industry. During this webinar you're going to learn how to create social media guidelines tailored to your business. This guide will include information about key social media platforms and your objective for each, rules and regulations about use of brand fonts and logos, the language of your company and more. This guide will be useful to any individual or team responsible for managing your company's social media, and can be passed along to your next communications or social media manager as your company continues to shift. Presented by Kray Mitchell, Shopify During this time of social distancing and store closures, it is crucial now more than ever to have an online presence to still engage with customers and continue to grow your business. In this webinar, Shopify will walk through a high level overview of Shopify, things to consider when bringing your business online, and a brief introduction to the marketing funnel. Learn more about the new 2021 Showcase with a Twist opportunity. Presented by Darrell Boyko, DominateSelling Hoping for sales is not a strategy and it can be frustrating when salespeople produce little to no results at the end of the week. A sales process gives your sales team a repeatable framework for engaging customers and growing your business. Presented by Rick Reid, Supply Chain Canada As we all learned during COVID-19, supply chain woes can make or break a business. Learn about the basics of supply chain management, including benefits, competitive advantage and ways to improve your supply chain. Webinar will cover: Presented by Kelly Thibodeau, Squarely Social Whether you’re a professional in a B2B or a B2C industry, LinkedIn is a platform worth paying attention to. According to LinkedIn, 4 out of 5 LinkedIn members drive business decisions where they work. It’s not just for job seekers anymore. This webinar will show you how to build a professional presence through your personal profile, create engaging content and grow your business relationships. Presented by WRLA 2020 has presented a variety of different challenges and realities that we continue to face, including a lumber shortage that has directly impacted many WRLA members and their partners. To better understand all areas and challenges that have created this perfect storm that led to the shortage, the WRLA is hosting a panel discussion via webinar. Our line-up of speakers will provide an overview and understanding in the various areas of the supply chain and factors that have brought us to where we are today. Some of the confirmed panelists include Michael Almond, general manager, North American sales for Canfor, Don Humphrey, national commodity wood manager for Sexton Group and Paul Quinn from RBC Capital Markets. *Please note: For a short period the slide deck dissapears during the talk due to internet disconnection on WRLA's end. Presented by Diane Taylor, Glow Leadership People! The most challenging moving target of running any successful business. In this session Diane will cover best practices that will help ease your people challenges and help you move towards aligning your people with your business objectives. We will also discuss some post COVID-19 challenges and how to effectively navigate a successful return to work or post essential worker burnout. Presented by Hammad Chaudhry, Director of Virtual Design & Construction, EllisDon New technology in construction is changing not only the way we work but the way we work together. The session will be focused on existing and new technologies that are shaping the future of the industry. Presented by: Ian Thornton-Trump, CD, Octopi Managed Services Inc. How do cyber criminals use public data breach information to target victims and break into organisations? This is a non-technical presentation suitable for anyone interested in immediately taking steps to protect themselves and their business from cyber-attacks at work, at home or while travelling. Presented by Liz Kovach, WRLA President and Lea Currie, WRLA Marketing & Communications Manager As Canadian businesses work to get back to a new normal and rebuild the Canadian economy, the WRLA continues to mobilize its mission and mandates to help support you, our members. To promote our member businesses to the public and provide tools to help generate business, WRLA is launching a “support your local LBM store” campaign to market member businesses and reinforce your importance to our communities. Presented by Nikki Thibodeau, Shopify During this time of social distancing and store closures, it is crucial now more than ever to have an online presence to still engage with customers and continue to grow your business. Presented by Adam Dooley, Dooley PR & Marketing The pandemic has put many industries in a chokehold. How can you restore your consumers’ confidence and maintain sales? Delivering value both online and in person will be key to success. We will look at branding strategies, as well as digital and bricks and mortar service strategies that can drive sales and build your brand. Presented by Jolene Watson, Clarity Coaching & Development Do you quickly engage others? Do you avoid online and in person networking opportunities; do you have introverted tendencies? Would you like to make the most of your networking budget to increase your contact spheres and revenue? This webinar will cover the topics of: Identifying Communication Styles; Refining your Elevator Pitch; Discussing Effective Online Meetings; Exploring Follow-up Etiquette Presented by: Diane Taylor, GLOW Leadership When asked about business challenges, our members indicate that engaging, retaining and planning for succession is on top of their list. In this session Diane will walk you through the key to success in building your winning team. She will show you how one of the most profitable and successful companies built their culture and how you can bring the same culture alive in your business. She will also touch on succession planning and how you can easily move forward to support and retain your best and brightest. Presented by: Adam Dooley and Stephanie Fung, Dooley PR & Communications Get the power of Google My Business and Google Reviews working for your business. Did you know that businesses that respond to Google Reviews are more profitable? Why? Because customers read Google Reviews before they buy. Find out how to get more positive reviews and how to manage bad ones. Don’t know a thing about your Google listing but want to find out? Let our team walk you through how to set up and manage your free Google listing. Presented by Adam Dooley, Dooley PR & Marketing with Lea Currie, WRLA Marketing and Communications Manager Adam Dooley, President of Dooley PR & Marketing, will join WRLA's Marketing and Communications Manager, Lea Currie to walk through how businesses should be communicating with staff and customers during the COVID-19 crisis. The session will feature an overview of best practices when it comes to crisis communications. It will also give you the opportunity to ask questions of our experts. It's hard to know what to do or say in a crisis. This session will help guide you in your next steps. When it comes to social media, content is king! Creating and sharing high-value content is what connects brands with their ideal clients and customers. Content marketing is about more than simply promoting products and services. It's about providing educational, entertaining, or inspiring key messages through strategic storytelling. In this webinar you're going to learn how to narrow down your target audience to create content tailored specifically to their interests, discover different ways to generate endless content, and gain tools for how to create and fill in a content calendar for advanced planning. Are you trying to navigate multiple generations in your workplace? WRLA is pleased to present Generations in the Workplace, a 45 minute webinar with HR Consultant Diane Taylor of Glow Leadership. In this informative webinar, you will gain a clearer understanding of each of the generations at work and how to motivate them. Diane will then share 4 keys to creating success that should no doubt help you in navigating generational diversity in your business. Instagram is one of the top 10 social media platforms in the world, and it's growing with more users and more business value every day. Unlike most social media apps, Instagram is one platform that encompasses many different ways to share content and interact with your ideal customers. In this webinar you're going to learn the differences between your feed, Instagram stories, Instagram live and IGTV, understand how to find the right hashtags to get more eyes on your content, gain insight on how best to utilize Instagram highlights, and more. While many different social networking platforms seem to be popping up every day, there is still a large audience on Facebook waiting to hear from you and your company. In this webinar you’re going to get a refresher on the basics and benefits of having a business page, learn how to utilize features like Facebook Live and stories strategically, gain knowledge about paid advertisement, and learn how to create value-based content that engages your audience.November 16 - Social Media Planning for Trade Shows
October 26 - Make Hiring Easier - Leveraging Employer Brand to improve hiring success for Building Materials organizations
September 28 - Building Workplace Diversity and Inclusion
Stress Busters
Intro to Passive House Standard for Retrofits - What You Need to Know
Tiny Homes - A Small Answer To A Big Problem.
Cyber Security Impacts and How to Protect Yourself
CHBA’s Net Zero Home Activities
Mass Timber - the newest oldest build material
Innovating Sales in a Virtual World: High Tech and High Touch Selling
LINK TO WEBINAR
Media 101
Stress Management Webinar - LIVE SESSION, NOT RECORDED
Social Media and your Business Plan
From the Ground Up - Passive House Canada
Advanced strategies for building and growing your LinkedIn network
Family Business Transitions: Three Drivers of Success
Inventory Optimization
How to create a holiday marketing campaign
How to create content your people are searching for
LINK TO WEBINAR
Shopify - Designing a Store that Customers Love - Store Fundamentals
Social Media Company Guidelines
Level 1 - Getting Started Online - An Ecommerce Chat with Shopify (Repeat Performance)
Showcase with a Twist!
How to take control of your business and grow sales
Supply Chain 101
Top 10 tips for getting the most out of LinkedIn
BONUS WRLA Webinar - The Perfect Storm - Issues Impacting the Lumber and Forestry Industry
This Webinar Generously Sponsored by Taiga
HR Hot Topics! Recruit, Develop, Engage and Retain.
Construction Technology Trends
The Black Market for your Data
Support Local! An initiative to help WRLA members rebuild the economy.
Getting Started Online - An Ecommerce Chat with Shopify
In this webinar, Nikki Thibodeau of Shopify will walk through a high level overview of Shopify, things to consider when bringing your business online, and a brief introduction to the marketing funnel.
LINK TO WEBINAR
Restoring Your Customers' Confidence: Tools to Drive Sales
This webinar was generously sponsored by Westman Steel
Networking & Creating Connections While Social Distancing
Build Your Winning Team: Engagement & Succession Planning
Google YOUR Business
Communicating to your Staff and Customers in a COVID-19 Crisis
Social Media Content Calendar Presented by: Charmaine Jennings, Strategic Charm
Millennials, Boomers X’s and Y’s! Generations in the Workplace with Diane Taylor of Glow Leadership
The Instagram Lowdown with Charmaine Jennings of Strategic Charm
The Facebook Refresh for Business with Charmaine Jennings of Strategic Charm
© 2016-2022 Western Retail Lumber Association. All trademarks, service marks, logos, graphics, product names and company names are the property of their respective owners.
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