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2021 Showcase

Showcase with a Twist!

Registration Information

Register by App or by Web Browers Link!

A password to download the app is required. Only WRLA Retail Members and Showcase Exhibitors will be granted the password. 


Meet our 2021 Showcase Exhibitors

Thank you to all participating exhibitors. View the full list of 2021 exhibitors here:

2021 Showcase Exhibitors

Showcase 2021 FAQs

What are the official show dates?

Offical show activities (PK and Education Sessions) are January 18 - 29. Show specials are revealed on January 18.

When will the app go live?

January 11. If you did not get your download and web info please click REQUEST REGISTRATION INFO

Can I register for the app and the web versions?

Yes. You only need to register once. Once you have registered (in either the app or web browser) you will receive an welcome email - that email includes your Username and Temp Password - you can use that information to log into the other.

What browser should we use to view the web version?

Please use GOOGLE Chrome

Can you register for us?

No. WRLA does not have access to your mobile devices and cannot download apps to them.

How many people from my company can register, is there a limit?

As many as you wish. There is no limit.

I have the 2020 app on my phone, do I just use that?

No. Please delete this verison and download the new one.

When will the Showcase Yardstick Magazine hit mailboxes?  

We anticipate the magazine will begin to arrive in everyone's mailboxes the week of January 11, 2021.

I am a WRLA member (Associate/Affiliate) but did not book a "booth".  Can I still download the app?

No. The app is for participating exhibitors only. All registrations are monitored, and any unidentified registrations will be blocked.

Education Schedule

Thank you to our education session sponsor


Monday, Jan.18


Tuesday, Jan. 19Wednesday, Jan. 20Thursday, Jan. 21Friday, Jan. 22

12:00-1:00 p.m. CST

Political Power Hour

Instagram Level Up; Hacks, Tools and Influencer Marketing

Building Materials for the New Carbon Economy

Business Transition Planning with RBC

Role, Benefits and Trends in Energy Efficiency 


 Monday, Jan. 25Tuesday, Jan. 26Wednesday, Jan. 27Thursday, Jan. 28Friday Jan. 29

12:00-1:00 p.m. CST

Building Science and Energy Efficiency Training with Sask. Poly

LinkedIn Company Pages

How Forecasting can Improve Performance

Using Video Content To Drive New Sales

The Future of Sustainable Building in Manitoba and Beyond

Product Knowledge Session Schedule

Download the app or login via the web browser to watch.  All sessions will be recorded and posted online. Note - the below schedule is in CST.


Monday, Jan.18


Tuesday, Jan. 19Wednesday, Jan. 20Thursday, Jan. 21Friday, Jan. 22

10:00-11:00 a.m.

Westman Steel

Available to book

Jeld-Wen Windows & Doors

Regal ideas

Taiga BP

1:30-2:30 p.m.

Johns Manville

Fox Blocks & TRUE GRID by Airlite Plastics

Owens Corning

Alliance Door Products

BP Canada

3:00-4:00 p.m.

Gentek Building Products


Kohltech Window & Entrance Systems

Alexandria Mouldings

Available to book


 Monday, Jan.25Tuesday, Jan. 26Wednesday, Jan. 27Thursday, Jan. 28Friday, Jan. 29

10:00-11:00 a.m.


AFA Forest Products


Mitten & Ply Gem

Available to book

1:30-2:30 p.m.

All Weather Windows


Brock White Construction Materials

CanWel Building Materials

Available to book

3:00-4:00 p.m.

Available to book

Available to book

Available to book

Spectrum Brands

Available to book

*Schedule current as of December 22, 2020

How to watch a Showcase Education or Product Knowledge Session

  1. Live streamed. Using the WRLA showcase Web-app link, participants can watch any session on their laptop or desktop by logging and selecting INTERACTIVE SESSION within their chosen session OR by selecting the re-direct link to watch in Zoom. The web-app replicates what you would see on a mobile app but allows you to work on a desktop. (You must be logged in to watch education sessions.)
  2. In App. You must have both the WRLA 2021 Showcase and Zoom apps on your phone. In the app, click a session and there are detailed links in each to allow the sessions to be opened within the Zoom app on your phone.

Note: Sessions are only available to WRLA Retail Dealer members and participating Exhibitors.

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