Skip Over Navigation

Advertise with Us

Advertise with Us

Boost Your Brand


Promote your brand and connect with the WRLA membership to boost your company. We represent more than 1,100 firms in the building supply industry across Western Canada, and our readers and visitors are decision makers, including CEOs, presidents, vice-presidents, owners, buyers and marketers. We make advertising to your audience easy.

Ways to Reach Our Members

  • Yardstick magazine: A bi-monthly magazine with articles on WRLA, our members, the industry and innovations, as well as general business, sales and marketing topics. 95% of our members consider Yardstick relevant to their job. 
  • WRLA Directory & Product Source Guide: The most comprehensive information source available for the building supply industry, this annual directory is a must-have year-round reference manual for members.
  • WRLA eNews: A twice-monthly e-newsletter that promotes vital and current news about WRLA, the industry and our members. 
  • WRLA website ( Members turn to our website for up-to-date information, upcoming events and much more. 

  • Sponsorship opportunities: Sponsorships have become one of the fastest growing marketing tools and WRLA has many opportunities for you to discover the benefits for your own organization, with opportunities available during our annual WRLA Building & Hardware Showcase, golf tournaments, monthly webinars and more! Learn more about sponsorship opportunities with our:


To discuss advertising opportunities, contact:

Robert Zyluk

Advertising sales rep

Office: 204-255-3409

Cell: 204-770-7607



To discuss sponsorship opportunities, contact:

Jess Cranmer

Trade show and events manager

204-953-1698 or 1-800-661-0253 ext. 3



To submit articles, member news or press releases for consideration in Yardstick or WRLA eNews, contact:

Yardstick Editor


© 2016-2020 Western Retail Lumber Association. All trademarks, service marks, logos, graphics, product names and company names are the property of their respective owners.