WRLA Membership Benefits

Networking - connect to your clients and customers

The WRLA puts on and supports a variety of networking events throughout the year including the WRLA Buying Show, three golf tournaments, NexGEN events, student tours, and other events. Business is built upon the strength of relationships and we are here to help our members connect to each other in meaningful ways. Each event provides a unique opportunity to connect with your clients.

WRLA Buying Show

Each year in January, the WRLA hosts our Buying Show where suppliers, service providers, retailers and other WRLA members have the opportunity to network with each other - on the show floor and at one of the special events hosted throughout the week. Our opening night event brings hundreds of LBM Industry professionals together - retailers, exhibitors, suppliers, and service providers. This is an event you don't want to miss.

Suppliers and service providers can meet with retailers to showcase and sell their products. We encourage suppliers and service providers to offer exclusive deals and show specials for retailers. 

Retailers have free entry to the Show and have the advantage of special pricing exlusive to the WRLA to bring the latest and greatest products into your stores at an unbeatable price. There are always retail incentives and draws for retailers who buy at the show.

The Buying Show Live Stage brings everyone special guest speakers, new product demos, and product knowledge sessions. The WRLA Board of Directors invites all WRLA Members to attend the Annual General Meeting (AGM) - this meeting takes place during the Show. This is your chance to get involved and find out what's going on with your association.

Golf Tournaments

All golf tournaments bring together hundreds of industry professionals for a day of networking and business while enjoying a good game of golf. All funds collected go to the WRLA Awards Program.

WRLA Memorial Golf Tournament

Annual Calgary Classic Golf Tournament

Kenosee Golf Tournament

The Yardstick - Industry News Magazine

Published six times a year – this magazine provides leading information on business practices, new technology, trends, new legal and legislative issues, and new products and services that impact the building supply industry in the Prairies and Western Canada.

Toolbox eNewsletter

Direct to your inbox on the first and third Thursday of each month – this brief newsletter provides quick industry news and WRLA membership updates.

Annual Industry Directory & Product Guide

The most comprehensive information source available for the building supply industry. The Annual Industry Directory & Product Guide is a must-have year-round reference manual for retailers and associates.

Free Career Opportunities Postings

Members can post Career Opportunities directly on the WRLA website – at no charge!

Educational Training

Education and training are important factors these days in hiring and retaining employees. Seminars are offered throughout the year in selected cities on the Prairies.

CLICK HERE to view our Education Course Calendar

Bursaries and Scholarships for Employees and Dependents

Bursary and scholarship awards are available to university, college and technical students. Owners, employees, and dependents of member firms are eligible.

Read More

Group Employee Insurance Benefit Plan

A group employee benefit plan can be another important factor in attracting and retaining employees.

Group Property Insurance Plan

You can expect excellent service at a competitive price when it comes to the WRLA Group Property Insurance Plan.

Additional Insurance, Travel & Communication Programs

HUB International STRATA Benefits (HUB STRATA) Programs

The following benefit programs are administered by HUB STRATA at preferred group rates and have been added to our suite of WRLA Benefits:

  • Data Breach and Cyber Liability Insurance protects your business should a customer's credit card breach or other data breach occur - Email or Call 204-988-5124
  • Emerge Health and Dental Services for Retirees and seasonal workers - Email or call 1-866-996-7477
  • MyCare Health Benefit Option offering Mayo Clinic Expertise in expert diagnosis and treatment options to employees and members Email or call 1-866-996-7477
  • Pet Health Insurance for dogs and cats click here and enter Western Retail Lumber discounts

Travel Insurance coverage offered to members through Medi-Quote Insurance Brokers

Medi-Quote Insurance Brokers offer travel insurance coverage for all your needs -- an annual travel plan, coverage for a single trip, or top-up insurance for a longer vacation. World-wide coverage is available, including or excluding the U.S., depending on your travel plans. In addition, trip cancellation, baggage, and laptop insurance is also available.

Call 1-877-976-7526


Make the most out of your WRLA membership and take advantage of some of the most competitive rates available on shipping services with the UPS Members Benefit Program. We’re excited to share this opportunity with you and enhance our members’ savings through UPS.

Small Packages Services

  • 40% off shipments within Canada
  • 30% off brokerage entry preparation fees
  • 40% off shipments to the US
  • 40% off shipments to worldwide destinations Automatic Daily Pickup - (weekly service charge waived)
  • 40% off imports into Canada UPS 
  • FREE UPS Pickup services
  • FREE UPS Access Point locations within Canada 

Freight Services

Savings start at 70% off heavyweight, LTL shipments Freight Collect 3rd Party Surcharge - (Surcharge waived)

Plus, UPS is committed to providing value that goes beyond cost and on-time delivery. Customized solutions and reliable services for shipping, tracking and billing drive greater efficiency and streamline internal processes. Put logistics to work for you. You can receive these discounts even if you already have a UPS account. It’s free to sign up and there are no minimum shipping requirements. To enroll and start saving, call 1-800-MEMBERS (1-800-636-2377), M-F, 8 a.m. – 6 p.m. EST

Visit: membersbenefitprogram.com/wrla to enroll today!


North American Retail Hardware Association (NRHA) Training Program
WRLA has partnered with the NRHA to provide Independent dealers in Western Canada added product knowledge and training courses. All courses are available online for employees to take according to their own schedules.

What you get with your NRHA Membership: As a member of the NRHA you have unlimited access to a number of valuable training and information resources provided through the members-only portion of NRHA.org. These include:

NRHA's Basic Training Series

NRHA's new Basic Training Course in Hardware Retailing and Basic Training Course in Building Materials Retailing are comprehensive product knowledge training programs that include coursework, testing, instant grading feedback and a complete progress report for each student enrolled from your business. You get a fully administered training program up and running with very little effort. And, best of all, you can train an unlimited number of students at no additional cost. These courses are designed to help both new and existing retail sales associates gain the confidence they need to be successful on the sales floor or out in the lumber yard.

NRHA's Basic Training Courses:

  • 11 Core Hardlines and 9 Building Materials Chapters
  • Product Photos and Descriptions
  • Frequently Asked Questions
  • Up-selling and Add-on Selling Techniques
  • Selling Skills
  • Merchandising Techniques

45-page Presentation: "How to get started with Product Knowledge Training in your Store"


Industry Surveys

Surveys such as wage and salary, business conditions, banking, and others as needed by our members give you important, useful information to compare your company with others in the building supply industry.

Rental Car and Truck savings at both National Car Rental and Enterprise Rent-a-Car

Members and Employees can take advantage of rental car savings in Canada and the U.S. through National Car Rental and Enterprise Rent-a-Car.

Phone Service & Landline/Cellular Long Distance Program

  • Business and Residential VOIP services with 19 calling features 
  • Landline Long Distance at 2.5 cent/minute.
  • Toll-Free at 2.9 cents/minute.
  • Cellular Long Distance at 5 cents/minute 

More info

World-Wide Travel Benefit for WRLA Members

Across all seven continents, Collette blends incredible destination highlights with places you might never to on your own.  Explore the world without ever searching for the right hotel, navigating a foreign city or missing a "must-see" - we even take to you and from the airport.  Mention you are a WRLA member for exclusive offers.

Cick here to download the information brochure 

Occupational Health and Safety Policy

This procedure manual is a guide and resource only. It might be a good idea to keep the attached file as your master template document to refer to after modification. The spots to insert your company name are in red. Read the document carefully and modify to your specifications.

Procedure Manual Provincial References

Mystery Shopper Program

Professional shoppers who know what to look for, what to ask, will conduct an honest and fair evaluation of your business. Download the Registration Form (below), then complete and fax to 204-947-5195 (WRLA office) or email: WynneA@wrla.org

Registration Form Details Sample Report

Deferred Profit Sharing Plan

Deferred Profit Sharing Plans permit employees to share in their company’s success through employer contributions. A tax saving strategy to better protect your business and reward your employees.


Retail Job Description Handbook

The WRLA has developed a list of job descriptions specific to the building supply industry composed from various sources to assist store owners and managers.

Click here to download the Handbook

Long Distance Telephone Plan

With the cost of telecommunications increasing, the WRLA has introduced a very simple design and low-cost program with no extra plan fees, subscription fees, extra numbers to dial or contracts to sign.

Read More

Commercial Gas Cards - Petro-Canada SuperPass  

High security cards offering choices between single/multi users, vehicle or station assigned cards. Offering discounts on gasoline and diesel credit card purchases, a graded pricing system benefitting high volume users, flexible invoicing and payment options, and more!

WRLA Super Pass Application Form      WRLA PetroCan Super Pass Information

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